Once a way to distinguish a rancher’s cattle from his neighbor's, branding is now the mainstream identity of your business, (or in this case, your practice). The goal, however, is the same – to distinguish your practice and to stand out from the competition.
We help our clients create a platform that acts as the foundation of the brand, including vision, differentiation, promise and personality. Then we create the message and positioning that fits our clients’ brands framework.
In the brand identity stage, we help our clients' practices with everything from the name to the logo to creating a brand identity book that will ensure consistency for years to come.
TOPAt the heart of Stubenbordt Consulting we are an advertising company. We provide highly effective strategic counsel on ad strategy and positioning. We strive to offer our clients the latest in web design, the most creative print pieces and the most eye-catching television production. Almost everything we do is in house, meaning we don’t subcontract with other vendors to produce print pieces and broadcast commercials. This allows us to have creative direction throughout the development process.
As an extra benefit, through our media buying service, our clients’ ads can be placed with the media outlets that best fit your demographics and budget.
A logo helps distinguish our clients’ practices and serves as the icon of their brand. Logo design is our specialty. Whether it is a logo designed from scratch, an updated design, or simply a digital rendering of a current logo, we offer a few different packages to suit your company’s needs.
All of our designs are done in a vector format so that they can be resized and scaled as needed without any distortion or decline in the quality of design.
The average cost per new patient inquiry is $200. In other words, it costs about $200 to make your phone ring once. Now, imagine your phone ringing, and no one answers it. That’s the reason why we like to start working with our clients by understanding the unique characteristics of their practice, management team and target market. We build a solid foundation starting with the internal marketing staff. Some practices never make it, not because of a poor advertising campaign, but because the staff is not properly trained to convert those inbound calls into consultations and those consultations into surgeries.
Sometimes just having the right person in the driver’s seat is all our clients need to take their practice to the next level.
TOPBusiness today is done online. The growing popularity of the iPhone and other web-enabled mobile devices has only contributed further to our already technologically obsessed culture. Fewer people are looking in the yellow pages for a doctor – they Google it.
This change in how a prospective patient finds a physician suggests a weighty fact: Your website is the face of your modern practice. With this in mind, clearly any practice operating a website that is more than 5 years old is slipping behind the competition. Furthermore, anyone trying to do business without a website obviously has no desire for growth. Here are a few tips and some advice to help your practice succeed in the virtual world.
A professional website is one of the most powerful marketing tools for a medical practice. Whether it’s building a new site or producing an upgrade, we can design a memorable site to represent our client’s practice online. In addition, we can create quality web content for both Internet users and search engines and look for a place to host a new site or move the old site.
We currently have launched or provided strategic direction for more than 40 medical websites.
It is pointless to have a wonderful website if no one can find it. You have to optimize your site for search engine results – that is, to make your website appear sooner on a completed search related to your site. This is done through content, code and links from other websites. And now, Google has placed a great deal of emphasis on Local Search, which is all about management.
Remember, just setting up a website for your practice is not enough to get you patients. Improve the visibility of your website through effective Search Engine Optimization (SEO). Go to the experts at Stubenbordt Consulting to ensure you target what your patients are searching for.
- A recently study on the value of SEO published by Marketing Today revealed the following statistics:
- Search engines are used in the early or mid research phase in the buying cycle
- Google is favored over other search engines, but Bing is quickly catching up
- Search engine research takes place at least one to two months before the buying decision
- Position is a factor, with over 60 percent clicking on the top 3 listings
- Most users decide which listing to click on in seconds upon scanning the page
The frequency of online communications between medical practices and consumers has developed faster and in ways few could have anticipated. Social media is a place for prospective patients to get to know a practice on the personal level. It’s a place for practices to converse with people wanting their services. It’s a place to add user-generated comments. And, it’s a place where a majority of medical professionals will soon be communicating.
The experts at Stubenbordt Consulting will customize a unique social media strategy to fit your needs. We specialize in Facebook, Twitter, YouTube, LinkedIn, blogging and more. It is a low cost, high return approach that provides immediate real time access to new and existing patients.
- Did you know?
- Facebook is approaching 700 million users
- 59% of adult Facebook users had "liked" a brand as of April 2011. Uptake among older populations was a major factor in this rise.
- YouTube receives more than 2 billion viewers per day. It is the second largest search engine after Google, which handles more than 11 billion queries per month
- More than a third of users access Twitter via their mobile phone
- World-wide there are more than 5 billion mobile subscribers (9 out of 10 in the U.S.)
- 77% of Internet users read blogs
- Most Internet users rely on consumer driver content (i.e. blogs) to make decisions about a purchase
- The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010
Stubenbordt Consulting offers design services for the creation of our clients’ flyers, newspaper and magazine advertisements, business cards, postcards, office brochures, direct mail and more. Our experienced designers can customize any print project into a valuable, eye-catching marketing material.
Copywriting is not just about writing a story. It has to have punch. It has to be interesting, or nobody is going to read it. Gain attention, better yet, gain patients by using professional copywriting services. Stubenbordt Consulting has the talent and experience in offering copywriting services for our clients’ website, direct mail, creative scripts, press releases, newsletters, billboards, promotional materials, professional articles and more.
Look for our latest articles: We have been featured in Cataract and Refractive Today, Administrative Eye Care, Eye World and we can be found blogging on www.OSNSuperSite.com.
TOPLike no other medium, people really do believe what they see on TV. Want to become a celebrity doctor? Advertise on TV. Television has the benefit of reaching the viewer on multiple levels: through sight, sound and motion. The average person spends 4.5 hours a day in front of their television. That's 4 whole hours for you to reach them with your message. Television is the one medium that allows you to show, as well as tell, about your services.
Stubenbordt Consulting has been a leader in creating new, novel, and unique television from concept to completion. We have the experience, talent and technology to script, cast, shoot, direct, and edit a broadcast campaign that people will remember.
Our mobility means that our clients’ commercials can be shot right from their own practices. We use our own HD camera equipment and lighting. The footage takes minimal editing time and is ideal for HDTV and Internet streaming. Because we do everything (except voiceovers) in-house, our production cost is much lower than that of our competition.
Radio continues to be one of the most effective mediums. The great thing about radio is that it is inexpensive yet highly effective. You can also reach a large number of people (reach) many times (frequency) in a very cost-efficient manner.
Reach + Frequency = Success
Stubenbordt Consulting has the knowledge and experience to create memorable radio commercials and can manage each aspect of development -- from concept to production. We provide script development, casting, and can record the spot right from our client’s own practice.
Impressions, CPM, Reach, Frequency, Medium, CPI, Demographics, Psychographics, Effective reach, Drive time, Direct response. All of this can sound a little Greek and be quite confusing. Media Buying takes a lot of research and is usually very time consuming.
We work closely with our clients to fully understand their practice’s strategic planning process. That strategic process includes developing a thorough understanding of the practice goals, objectives and target market. We take a unique, personal approach to media planning and buying to get the most for our client’s dollar.
We will also help our clients to set up an in-house agency to qualify for a 15% discount on all media buys. We do not receive commissions for media buying.
“Experience has taught me that advertisers get the best results when they pay their agency a flat fee... It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising."
- Some of the services that we provide include:
- Media Planning and Consulting
- Media Buying and Placements
- Market Research
- Competitive Media Spending Analysis
- Contract Negotiation
- Customized Budgeting and Billing Cycles
- Facilitate All Billing/Invoicing/Discrepancies
- Provide Full Media Analyses - Qualitative and Quantitative
- Negotiate local talent fees - DJ testimonials, etc