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Branding

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Ever wonder how Starbucks did such a great job with branding? Have you noticed the little things? Ever wonder how Apple is so recognizable? Have you noticed the little things? Rarely do we notice what actually goes into a brand, but all of us respond to the marketing geniuses in Seattle and Silicon Valley. What …

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The current stance many practices have taken about a slow or dying economy has passed, and now it’s time to start preparing for what I think will be a great year for ophthalmologists. With the economy now on the mend, I’m here to tell you that your 2011 can be much better than 2010. It …

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As an advertising agency specializing in ophthalmology, we’ve realized that there’s one thing most practices have in common. They are all very conservative when it comes to marketing. Most practices continue to focus on years in business, surgeon experience, technology and a caring staff. This is all great, but there is a problem. Every practice …

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