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To download our presentation on Optometric Outreach, please click this LINK To download our presentation on Surgical Counseling, please click this LINK    

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Where is Paul this ASOA Meeting 2016?   What: COE Review Part 2 When: Saturday, May 7, 2016 Time: 1:00pm-5:00 pm Where: New Orleans Ernest N. Morial Convention Center, Morial Center, Room 352   What: How to Implement an Optometric Outreach Program in Your Practice When: Sunday, May 8, 2016 Time: 9:15am-10:15am Where: New Orleans Ernest N. Morial …

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One of the most valuable employees in modern ophthalmology is the surgical counselor. Not having the right person could cost your practice by not optimizing patient conversions for premium IOLs, blepharoplasty or refractive surgery. I spent the early part of my career as a surgical counselor and have trained dozens nationwide. I have personally seen …

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Last year, consumers accessed websites on tablets and smartphones more frequently than on desktop or laptop computers. Search engines notice this — you can think of every single search and click as a vote for a website, and Google has the world’s largest sample of public opinion. Given the explosive popularity of mobile devices, Google …

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Geelan Dental Care is located in downtown Portland Oregon and offers general dental services. Dr. Geelan wanted a website that would “stick out” from the crowd, and we delivered just that. Visit his site at http://geelandental.com and let us know what you think!    

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A few weeks ago, I was talking to a client in the Midwest. The marketing director was looking for something fresh for social media, and I suggested a campaign for seniors. Immediately she shot it down, saying that seniors don’t get on the Web and just aren’t computer savvy. I disagreed and was happy to …

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On Dec. 18, the FDA sent out another round of warning letters to LASIK surgeons in California, Indiana, Florida, Texas and Georgia about their ads being misleading and not having sufficient information about potential risks and associated side effects involving laser vision correction. The FDA states that the most common risks include: dry eye syndrome, …

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Ever wonder how Starbucks did such a great job with branding? Have you noticed the little things? Ever wonder how Apple is so recognizable? Have you noticed the little things? Rarely do we notice what actually goes into a brand, but all of us respond to the marketing geniuses in Seattle and Silicon Valley. What …

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The current stance many practices have taken about a slow or dying economy has passed, and now it’s time to start preparing for what I think will be a great year for ophthalmologists. With the economy now on the mend, I’m here to tell you that your 2011 can be much better than 2010. It …

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As an advertising agency specializing in ophthalmology, we’ve realized that there’s one thing most practices have in common. They are all very conservative when it comes to marketing. Most practices continue to focus on years in business, surgeon experience, technology and a caring staff. This is all great, but there is a problem. Every practice …

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